Over the course of a six-month engagement, I worked on a social media campaign for an association with Fortune 500 members. I acted as the project and community manager to educate the general public on a nation-wide advocacy issue solely through the social media platforms.
The project began from scratch, and was successfully grown to more than 10,000 Facebook fans and nearly 2,500 Twitter followers, including many influential thought leaders.
I think this could be especially helpful to those companies who have possibly been unable to put their finger on their identity on social media. Their employees might have been holding the key all along, through their advocacy, and personal posts and content!